Toyota Motor Corp’s Executive Vice President Mitsuhisa Kato speaks in front of the company’s prototype fuel cell vehicle (FCV) sedan car, which has the same body design as the one will launch in 2015, during a news conference at the company’s showroom in Tokyo June 25, 2014. Japan’s government and top carmakers, including Toyota Motor Corp, are joining forces to bet big that they can speed up the arrival of the fuel cell era: a still costly and complex technology that uses hydrogen as fuel and could virtually end the problem of automotive pollution. Toyota, the world’s biggest carmaker, unveiled its first mass-market fuel-cell car on Wednesday, which is due to go on sale in Japan by end-March next year priced at around 7 million yen ($68,600). A U.S. and European launch will follow in the summer. REUTERS/Yuya Shino (JAPAN – Tags: BUSINESS POLITICS TRANSPORT ENERGY TPX IMAGES OF THE DAY)